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There is such a deep and substantial history related to the origin of this exhibition that we've gone with text not written by us for the description this time. Originally organized by architect Theo Crosby for Whitechapel Gallery (UK) (1956), the quotes below are lifted wholly from a source that is not us:
From this is tomorrow, contemporary art magazine: "This is Tomorrow, the iconic show that launched Pop art in Britain is brought vividly to life through the Whitechapel Gallery’s archives."
From Another Travel Guide: "The brainfather (brainfather?, ed.) of the project, the architect and writer Theo Crosby, supported by artists of the Independent Group, based his concept on the isea (sic) of forming a number of creative groups, involving representatives of various areas: architects, artists, musicians, graphic designers. In all, 12 groups were formed, comprising 30 artists."
From Whitechapel Gallery: An iconic show in its conception and realisation it has continuously interested artists, theorists and curators ever since due to the challenge it posed for the creative practitioners and visitors alike. The former, as each group was polymorphic formed by an architect, a designer, an artist and a theorist, were requested to amalgamate their individual approaches and produce a work by deploying a new methodology. The latter, with no interpretation panels and other information available, had to make their own judgements as to how to navigate inside the gallery and interpret the works they viewed."
The original participants in This is Tomorrow, 1956:
Group 1: Theo Crosby, William Turnbull, Germano Facetti, Edward Wright. Group 2: Richard Hamilton, John McHale, John Voelcker. Group 3: J.D.H. Catleugh, James Hull, Leslie Thornton. Group 4: Anthony Jackson, Sarah Jackson, Emilio Scanavino. Group 5: John Ernest, Anthony Hill, Denis Williams. Group 6: Eduardo Paolozzi, Alison and Peter Smithson, Nigel Henderson. Group 7: Victor Pasmore, Erno Goldfinger, Helen Phillips. Group 8 : James Stirling, Michael Pine, Richard Matthews. Group 9: Mary Martin, John Weeks, Kenneth Martin. Group 10: Robert Adams, Frank Newby, Peter Carter, Colin St.John Wilson. Group 11: Adrian Heath, John Weeks. Group 12: Lawrence Alloway, Geoffery Holroyd, Tony del Renzio.
This is Tomorrow. Foreword by Iwona Blazwick, Nayia Yiakoumaki. Original design by Edward Wright. Out of print for 50 years, this is a rare limited facsimile edition. 6.5" x 6.5", 132 pages. $25.